Art Kids Branding
A new talent agency made by artists for artists.Originally was made as pitch presentation before successfully expanding to seek brand identity. Logo, mascot, manufacture merchandise to pair with their promotions when working with upcoming or young musicians.
Tools
Illustrator, Graphic Design, product design
Role
Photoshop, Illustrator, Wilcom
To emphasize the agency’s playfulness, seek a mascot and agency type logo. Using nostalgic cartoons are an inspiration. Rounded shapes gives a friendly impression.
Sketches and concept process
The dynamic bubble typeface took inspiration from the 70s groovy style. To allow the casual look be used for versatile for professional presentation went through process of deduction to fit the modern aesthetic by only giving modest retro size
