PiriVoce Hot Sauce
A US-based small hot sauce product with a little simple south american flavor seeking to design packaging and web assets of their products
Tools
Illustration, Designer
Role
Illustrator, Photoshop
Playful and youthful, the packaging pairs well with the spicy warmth with welcoming palette and simple elements
Taken from the maker’s heretage, the sauce combines a familiar chili pepper with bit of berry from their ancester’s home
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Label Packaging Design
While visually appealing in its playful presentation, information hierarchy with bold text and grid divition to express its key traits the brand values. From its strong emphasis of its natural ingredients, its potential usage, to keeping the brand consistent though slight visual distinctions through the color scheme of its heat level or its recurring mascot.
The plastic seal wrap is an additional visual reference of the heat of the bottle if kept with the sauces of one’s fridge.
The siren is based on the harpy eagle, a native bird north of South America. When the sauce touches your tongue, the spiciness can cause you to open your mouth, as though to sing.
Mascot Concept Art
Gift Box
Simplistic when received, with only embossed pattern and a small flame on the lid. Once open reveals a bright pop of color and joy. A kicking sauce sharable with friends and family.