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Paris Banh Mi

Paris Banh Mi was expanding their franchise nation-wise. In 2021, their first Ohio branch was opened and was looking to showcase their products in various social medias, requiring photographs and promotional material.

Role

Illustration
Designer
Illustrator

Tool

Photoshop
Illustrator
Label Packaging Design

While visually appealing in its playful presentation, information hierarchy with bold text and grid divition to express its key traits the brand values. From its strong emphasis of its natural ingredients, its potential usage, to keeping the brand consistent though slight visual distinctions through the color scheme of its heat level or its recurring mascot.
The plastic seal wrap is an additional visual reference of the heat of the bottle if kept with the sauces of one’s fridge.

While visually appealing in its playful presentation, information hierarchy with bold text and grid divition to express its key traits the brand values. From its strong emphasis of its natural ingredients, its potential usage, to keeping the brand consistent though slight visual distinctions through the color scheme of its heat level or its recurring mascot.
The plastic seal wrap is an additional visual reference of the heat of the bottle if kept with the sauces of one’s fridge.

Mascot Concept Art
Mascot Concept Art
Mascot Concept Art

The siren is based on the harpy eagle, a native bird north of South America. When the sauce touches your tongue, the spiciness can cause you to open your mouth, as though to sing.

The siren is based on the harpy eagle, a native bird north of South America. When the sauce touches your tongue, the spiciness can cause you to open your mouth, as though to sing.

The siren is based on the harpy eagle, a native bird north of South America. When the sauce touches your tongue, the spiciness can cause you to open your mouth, as though to sing.

Gift Box

Simplistic when received, with only embossed pattern and a small flame on the lid. Once open reveals a bright pop of color and joy. A kicking sauce sharable with friends and family.